About

My Story

Personal Bio:

Crystal Headshot rounded_corners

I love aqua blue. A cup of tea will always make me happy. I sing “I love you a bushel and a peck” to my two children when I tuck them in at night. I adore experimenting with new recipes. I get a thrill out of helping people find the heart and soul of their business and use that story to create a community of loyal followers.

For over a decade I worked for large companies in their social media, PR and event management departments. While on maternity leave after the birth of my second child I started a website called Sew Creative (since rebranded as Hello Creative Family). This journey opened my eyes to a whole new world. A world where women followed their dreams, owned their own companies and built their empires.

I decided that I wanted to help entrepreneurs grow their businesses through the incredible world of social media by helping them find their authentic voice that followers will react to and engage with.

After seven years as a publicist for Raincoast Books, I decided to use my expertise, network of media contacts, and knowledge of the industry to launch West Coast Creative Company, my own social media and PR business.

My speciality is putting a creative spin on every project I’m involved in and helping people make real and meaningful connections. Let me use my creative and innovative approach to expand your company’s reach, build a community of loyal followers and create a lasting impression.

I look forward to connecting with you!

 

Professional Bio:

Crystal Headshot Rounded CornersCrystal has been specializing in social media, PR and event management for over a decade. After seven years as a publicist for Raincoast Books, Crystal decided to use her expertise, network of media contacts, and knowledge of the industry to launch West CoastCreative Co., her own social media and PR company.

Specializing in putting a creative spin on every project she’s involved in, Crystal’s PR experience ranges from co-ordinating author tours and integrated marketing campaigns for bestselling authors such as Alicia Silverstone, Rainbow Rowell, Annie Barrows and Chevy Stevens, to being a member of the event planning team for TED Conferences.

Her experience will no doubt be an asset to any business, author or brand — whether that includes introducing a brand to the ever-changing world of social media or planning full-blown marketing campaigns.

Crystal Allen’s innovative and creative approach will expand your company’s reach, build a community of loyal followers and create a lasting impression.

Crystal is also the owner of Hello Creative Family, a popular blog about creative living. Through her website she has participated in campaigns and been a brand ambassador for companies like Sears,  Old El Paso, Frigidaire and Mattel.

Crystal’s freelance writing credits include Today’s Parent, Treehouse TV and Yoyomama.